What is The Bullseye Framework and why do you need it?

The Bullseye Framework

I want to know more…

This is the thought which comes up to my mind every time when I think about traffic sources and traction.

The authors of “Traction: A Startup Guide to Getting Customers” have made research and found out that people have 19 traction channels:

The Bullseye Framework — 19 traction channels

With so many channels to consider, figuring out which one to focus on is tough. That’s why they have created a simple framework called Bullseye that will help you find the channel that will get you traction.

How does it work?

Step 1: Brainstorm

The goal in brainstorming is to come up with reasonable ways you might use each traction channel.

Step 2: Rank

The ranking step helps you organize your brainstorming efforts. It also helps you start to think a bit more critically about the traction channels in aggregate.

Step 3: Prioritize

Now identify your inner circle: the three traction channels that seem most promising.

Step 4: Test

The testing step is where you put your ideas into the real world. The goal of this step is to find out which of the traction channels in your inner circle is worth focusing on.

Step 5: Focusing

If all goes well, one of the traction channels you tested in your inner circle produced promising results. In that case, you should start directing your traction efforts and resources towards that most promising channel.

I`ve created a spreadsheet with the framework which you can use in your work.

Make a copy and use it.

The Bullseye Framework template



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Mykhailo Glodian

Mykhailo Glodian

Head of Growth | Fascination with user acquisition, activation, and retention to drive revenue